When you’re new to your craft you’re full of lots of things. Fire, Drive, Determination…Energy… to name a few. But in many cases what you don’t have is a full marketing or advertising budget. And while this may seem like a drag…it’s actually to your advantage. Here’s why, when you have to get creative to find your new or next eyelash extension clients it forces you to dig deep.
It forces you to take inventory on what matters to you most for your lash business and push through this beginning so that you can learn how to thrive later.
So what do you do when you’ve got your newly printed Lash Extension training certificate of completion in hand, but no clients. I’ll tell you what…YOU HUSTLE! If you’re new to the term Hustle…let me explain.
The Lash Hustle is where you get out of your comfort zone, hit the pavement and start generating some visibility for your lash business. Here are some quick and close to no budget ways to attract new lash business clients.
**Print out some flyers on your computer. Introduce you and your lash business, let people know that you’re a newly certified professional eyelash extension artist and you’re looking to build up a beautiful portfolio and they’re invited to be a part of it!
**Make sure what ever website platform you’re using is SEO friendly. Meaning, it’s working to bring clients to your new lash business when you are not. Ideally, your website should be showing up on the first page of local searches so when new clients are looking for lashes, they find you!
**Offer to Lash stylists, Managers at high end retail spots, local bloggers, journalists, even radio personalities…Any local person who sees a lot of people…talk alot or are just movers and shakers in your community. You want people to be talking about you and your lashes or brows.
**Sponsor local meetings or networking events. Many times these events have light to no snacks or even water. You can offer to sponsor the water table, or snack table. Head to your bulk store, grab a couple of 50 case chip bags, and water. Set up the table at the meeting and bring your marketing materials and a welcoming smile…and HUSTLE!
**Lash anyone who is a good candidate for a deeply discounted rate, in exchange for handing out your business cards to friends, family and heck even strangers. Introduce yourself to local dental front desk gals, bank tellers, real estate agents, even local TV anchors… Just get out there!
Looking for an even more in depth look at how to grow your lash business, with access to private coaching, guides,
tutorials and information exclusively for the Lash Artist? The Lash Hustlers Society may be for You!