Online Beauty Marketing…Getting More Clients | Lash Business Success

Client Growth…and Getting More Clients…It’s a question I get asked the most…How Do I Grow My Business…How Do I Consistently Get New Clients? And rightly so because think about it…the best Lash Artist or Brow Boss in the world is nothing…if no one knows they exist. Or worse only a handful.

The Lash & Brow business is Booming! There are new stylists being trained every day…and more and more are being thrown into the business of well…Business. Without sufficient training on growing their business because they’re training only included a ‘Marketing’ blurb or two about having a Facebook page and handing out flyers!

Listen! If you’re learning a new skill it’s eyelash extension business, eyelash business success, successful eyelash extension business, business lash extensionsnot enough to simply learn, because skill without business fundamentals is one that will fall flat and be the vein of frustration. Unless of course you’re working in a booming salon or spa…in that case. You’re probably already ready to rock it!

But what if you don’t…or even better…what if you don’t want to fuel the dreams of someone else, and you’d rather fuel your own? Well my beautiful friend there IS a way and while it won’t happen overnight, You Can grow your business and have clients actually seeking You out…instead of you hunting new clients down.

Now I’m not saying sharing what you do with your community is off limits…far from it. You should absolutely be pounding the pavement and telling anyone willing to hear that you offer the best in Lash &/Or Brow services…and they should come check you out! Wear your Authentic Lash Life apparel, and hit the streets! Stop in banks, dentists offices, salons and bear gifts of sweets if you have to, and introduce yourself! Go Get Out There!

Getting new beauty clients is a ‘get the ball rolling’ kind of deal. There are several platforms that can work in your favor if you nurture them as needed to grow!

But let’s be clear! What I’m talking about isn’t paying for a super expensive SEO company to do it for you…If you have $400+ a month to dedicate to that I can surely recommend a great company. But I’m guessing you don’t have $400+ a month to spend. I know I didn’t when I started out…I barely had enough money to purchase supplies, so I sure as heck couldn’t afford a reoccurring expense from the beginning, just the thought of that was terrifying!

Nope, what I’m talking about is using the free technology available to you right now to start bringing clients to you! Getting this technology to do the client seeking for you, and having clients calling You and requesting appointments. So you can focus on serving your clients and grow your business.

The goal being to stop begging for appointments on Social Media and start enjoying clients reaching out to You!

If this sounds like You and you want to have clients seeking you out, let’s look at my 3 Favorite Client Attracting Online Platforms!

  1. Google+ , If you have a gmail account you’re already one step closer to using it to post to your Google + profile and start showing up better in Google searches.                                                                                                     Google loves to show it’s own products…Use That!                                                                                                                         ** The key here is this: Set that email up with your Business name in the profile.                                                       **Update all your business information correctly and completely                                                                                  ** Upload pictures of your eyelash extension work                                                                                                               **Download the Google+ app on to your phone, for easy daily posting and updating
    **Aim for posting something to your profile at least once a day
  2. Blogging. If you do not have a blog yet, getting one is super easy. And if you have one and simply don’t utilize it, adding a post to it every couple of weeks will help increase your lash extension search rankings. I use because I have my own domain name(example: and I’ve purchased domain hosting. Basically hosting is where all of my blog, website, files and images ‘live’ on the web. If you’re not ready to step into domain hosting(it’s very cheap at less than $20 a year), you can use or Blogger.  Blogging gives the search engines another nugget of information to find you and push you higher up in search listings.
  3. Website. If you’ve read anything I’ve posted about being found on Google, you know that above anything else you NEED a website…and not just any website. But one that actually works for you while you serve clients. Your website should have SEO(Search Engine Optimization) built into it, and should make it very easy to update on the fly. Even if you take small steps to accomplish these 3 tasks, if you have to choose one to start…THIS IS IT! Your website is what many potential eyelash extension clients will see first as the representation of you and your business. Make it a Fabulous one!

Those are my 3 Top favorite tools to gain new clients for my eyelash and eyebrow business. They’ve become my machine that cranks in new clients week after week. I don’t need to post  “Appointments Available” or “Why Haven’t You Scheduled Your Appointment Yet?” 

Now clients find me and reach out to me for appointments…which allows me time to focus more on outstanding service and growing my beauty business!

Tell More People About Eyelash Extensions | Get More Clients

It’s a fact…the more people that know about your eyelash extension and beauty business the more clients could be calling You! But what should you do if you don’t have much budget to spring for high dollar advertising?

You take to the streets and Guerrilla GrassRoot your efforts. What do I mean by that? I mean get out there and meet clients where they already are. Whether that be at a hair salon, summer events, past clients who have lost touch, or bridal studios. Wherever there are people who care about their appearance is where you should meet them.

If you’re not naturally an extrovert with strangers, no worries I’ll share some clever ways to get attention and at least get some phone calls!

***Special Invite*** Everyone likes to feel invited…no matter what it is. Why not set up a special day(Monday’s perhaps) where you can service local hair stylists and salon owners with discounted services. They get a great deal on lashes and beauty…and then they tell their clients about You! I put together a cute little Thank You/You’re Invited bag to hang on doors of salons to grab attention and invite them to this special Stylist and Owner day.

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Grab Attention | Get More Lash & Beauty Clients

***Food Bribery*** Who can’t be bribed with a yummy goody or two? I’m working on connecting with my local radio jockeys and offer my services to the gals on air in exchange for a quick shout out about my services. Chances are if you show up with Krispy Kreme and some flyers or a business card you’ll get some credit with the jockeys and maybe an on-air shout.

There are plenty of creative ways to get new clients, you just have to think outside of your creative box.

What other ways are you gaining new clients for your lash and beauty business? Let’s brainstorm them out in the comments!


How Not To Get More Clients with Instagram | Lash Business Success

So Instagram…It’s pretty awesome! If you’re utilizing Instagram for business growth…High Fives…to You! If you’re not yet on there, you should consider being there even if you only post before and after pictures of your work.

But just like any other platform there’s a right and wrong way to go about using it. Instagram is a visually social

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network. So what you post needs to be visual. Pretty pictures, great colors, and fantastic shots of your work is what you need to be posting in terms of business presence for your Eyelash Extension business, or beauty business.

But as I observe and learn more on how Instagram works, I see many artists going about it all wrong. So instead of telling you what to do…I thought it would be fun to chat about how Not to get clients on Instagram.

  •  Mixing your professional before and after pictures with crazy personal pictures…or just random pictures that have nothing to do with your craft. Examples of this: pictures of your significant other sleeping…NO  pictures of dinner last night…ummm NO. And my ‘favorite’ pictures of of you and your friends at the club…N to the O! Ladies! These pictures are perfectly fine for your personal Instagram account…throw anything you want up there. But if you’re serious about your business and want clients to Choose You…get serious about what you post on your page!


  • Using #Hashtags that are trendy or made up. Hashtags are a categorical means for people to find you. While in some markets this works, but if you’re hashtagging…#Mylashesarethebomb there probably isn’t anyone else typing this into a search looking for You! What’s worse is not using any hashtags at all and then wondering…’Why isn’t anyone liking my pictures?’ Because no one ‘sees’ you, unless they’re following you and already know about you…which defeats the purpose of finding new clients. Treat hashtags like you would Keywords. Know the keywords you’re targeting and then use them and popular industry hashtags for exposure. (If you’re unsure about keywords and how to define them and use them, see the Lash Business Success DIY toolkit)


  • Using blurry or out of focus pictures. This may seem obvious but you’d be surprised. It’s great to show close up pictures of your work…in fact I encourage that, because it really shows how much detail you use when applying eyelash extensions. But if you’re device doesn’t do close up…don’t use those pictures. As a visual platform clients will not click on your picture to find more about you, because they can’t see how your work looks. Take great photos of your work. Get close to a window if possible, and increase the pixels on your device, and practice different angles and poses with clients.

Those are just a few of the biggest offenders I’m seeing. But think of your Instagram account as a professional portfolio of your work…not a diary!

If you’re looking for some guidance on blogging, website know how or how to use your social media to get more clients I’m available for Phone or Email Brainstorming sessions, or Beauty Business Booster Sessions. Email me for more details: I’d love to assist you!

Lash Business Success | 2 Ways to Not Get More Lash Clients

If you’re anything like me, when I first became trained in eyelash extensions I was for lack of better words…Broke. Brokety Broke Broke…I had been in Esthetics school for 9 months…not working just absorbing all I could in school. Of course once I graduated from school I was raring to go…∇where’s them clients at?…Δ Ummm…I’ll tell you where…not on my calendar. I needed clients and according to my thinking I needed them Fast. Not sure why I thought this…but I did? So this post is on a couple of ways to not get lash clients…at least they didn’t work for me. But if they do for you…*High Five* & Please share below!

So let me share what I did do that didn’t work so much for me:
1. Advertised in a community flyer **Cost $189** …now to be fair I did this only once and here’s why. My thinking was that this mailer was going out to over 10k homes in my immediate community. Even with a poor return of .5% that would have been something right…Nope…I got ZERO bites. Zilch…Nada. Now I’m not a professional marketer, I’m just sharing my experience…but I do know a professional marketer would say: “Well…you have to be seen or touch a potential client up to 7 times to expect a bite…Um…I call Bull Crap…Mr. Professional Marketer. At any given moment potential clients are looking for a good deal for beauty. This is why I’m a SEO Samurai…because clients find me after one search…and then they Call Me!

2. Random ‘Just Launched’ Directory Listings ***Cost $99*** This one is a tad embarrassing. Random ‘specialist’ calls eager Esthetician on the phone. THEM: “Oh hey there, we just visited your website and it’s really good. How would you like to market to every neighborhood in your community?” ME: “Really…well I built it myself…that sounds really cool. Let’s cut to the numbers…How Much?” THEM: Well as a promotional intro price it’s just $99/year with auto renewals until you cancel” ME: “That seems reasonable…sign me up!” So I’m thinking wow everything else I’ve looked into costs thousands per year…this seems like a good idea…I mean all the communities…Yes Please! —> 2 weeks later…no email from them…no follow up….no nothing…I actually forgot and then looked at my bank statement…hmmm wonder what happened with that. I call the number…and I hear: Bing Bing Bong…the number you’re trying to reach has been disconnected…blah blah blah… SERIOUSLY?! uuugh…I had been took. Luckily my bank card people are Ninjas’ and was able to get my $99 back! Phew…so yeah not a good idea. ***Now if you have a reputable community directory…by all means go for it, just might work for you. And share your return with us!** 

So what have you done that was a fail? Or just simply didn’t work? Share them below!

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Lash Business Success | Putting a Stop to No Shows/No Calls

As a Lash Artist just starting out I was full of drive and fire…(still am actually) and when I would get those calls for new appointments and immediately get super excited! “Oh wow…a new client, a new opportunity to serve someone…a new opportunity to show them what I can do, a possibility to reach their friends and family…”

I arrive at my Lash room 30 minutes early to prep and get in the zone, set up, get excited…then calm down…5

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appointment reminder

minutes before they’re set to arrive…in my excitement I would post to social media and ‘check in’ to show that I’m a working Esthetician and newly minted Lash Artist. Then I look at my phone..and realize it’s been 15 minutes…and my client…is a ‘No Show, No Call’ —Devastated…defeated and mostly embarrassed…

Does this story sound familiar? Here are a few quick tips to make sure you’re not that Lash Artist again!

1) Automate your reminders

–This I didn’t start doing till late to my game…but it’s been a game changer now. Our clients are busy…just as we are. And while some clients truly do just forget, some simply have too much going on and are horrible at juggling it all. You know those clients…they arrive all disheveled and out of sorts. Most times a gentle friendly reminder is a welcome nudge.

2) Require a credit card number 

–Again I just started doing this in the last year. Originally I felt awkward and uncomfortable requesting it. But honestly you get to a point in your Lash business where your success is important and should be respected. So I began requesting a credit card number to hold/secure new client appointments.


*UPDATE OCTOBER 2016* I now use Acuity Scheduling for all of my online appointment bookings! When I tell you that it’s been a game changer…IT’S BEEN A GAME CHANGER! no more back and forth trying to nail down appointments…and spending hours on my phone texting and emailing! Now appointments just show up on my calendar…with deposits all taken care of. Now my lash extension clients are required to put a $50 deposit down to schedule with me. I do still have maybe 5% of my regular clients that just re book during their appointment. And that’s cool…because I do it right then and there. But if you find you’re struggling with No Shows…and last minute reschedules…Online Booking will change your Lash Life!

Lash On!

Rickina, The Lash

***Welcome to The Lash CEO | Blog***

The idea behind The Lash CEO is to share visibility strategies to help you grow the Lash Business of your dreams. But getting to the business of your dreams part is a challenge when you’re new to the industry and no one knows you exist. No business! My mission is to change that and help you attract lash extension clients to you, so you won’t have to resort to the ‘cycle of appointment begging’ You’ve seen it or maybe even been guilty of it… “Book With ME” “Come Book Your Appointment, I’m available” This probably does more harm than good. But ou can break this sabatoging cycle, with smart social media, visibility strategies and SEO know how!

My mission is to help as many Lash Artists as I can achieve the goals they set for themselves for their eyelash extensions business with action-focused visibility tips and ideas based on what has worked for me.


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So what does that really mean? It means you won’t find pages and pages of theory…but actual tools and techniques that I’m using to grow the Lash Business of My Dreams! If I tell you about it…I’ve done it or am doing it! Each

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Lash Life tee

post will contain 1-3 easy to read action tips that you can use to put your Lash Business on track. If I can help you I will…If I can’t I’ll find someone who can.

I absolutely love this industry and during my time growing I’ve had my fair share of ups and downs…but each step has brought me to here and I’m so very blessed to have the opportunity to connect with you and get to know more about your struggles, your wins and your goals! So please feel free to ask me questions. I read all of them and try to answer them as I can!

Thank you for being here!
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