Client Growth…and Getting More Clients…It’s a question I get asked the most…How Do I Grow My Business…How Do I Consistently Get New Clients? And rightly so because think about it…the best Lash Artist or Brow Boss in the world is nothing…if no one knows they exist. Or worse only a handful.
The Lash & Brow business is Booming! There are new stylists being trained every day…and more and more are being thrown into the business of well…Business. Without sufficient training on growing their business because they’re training only included a ‘Marketing’ blurb or two about having a Facebook page and handing out flyers!
Listen! If you’re learning a new skill it’s not enough to simply learn, because skill without business fundamentals is one that will fall flat and be the vein of frustration. Unless of course you’re working in a booming salon or spa…in that case. You’re probably already ready to rock it!
But what if you don’t…or even better…what if you don’t want to fuel the dreams of someone else, and you’d rather fuel your own? Well my beautiful friend there IS a way and while it won’t happen overnight, You Can grow your business and have clients actually seeking You out…instead of you hunting new clients down.
Now I’m not saying sharing what you do with your community is off limits…far from it. You should absolutely be pounding the pavement and telling anyone willing to hear that you offer the best in Lash &/Or Brow services…and they should come check you out! Wear your Authentic Lash Life apparel, and hit the streets! Stop in banks, dentists offices, salons and bear gifts of sweets if you have to, and introduce yourself! Go Get Out There!
Getting new beauty clients is a ‘get the ball rolling’ kind of deal. There are several platforms that can work in your favor if you nurture them as needed to grow!
But let’s be clear! What I’m talking about isn’t paying for a super expensive SEO company to do it for you…If you have $400+ a month to dedicate to that I can surely recommend a great company. But I’m guessing you don’t have $400+ a month to spend. I know I didn’t when I started out…I barely had enough money to purchase supplies, so I sure as heck couldn’t afford a reoccurring expense from the beginning, just the thought of that was terrifying!
Nope, what I’m talking about is using the free technology available to you right now to start bringing clients to you! Getting this technology to do the client seeking for you, and having clients calling You and requesting appointments. So you can focus on serving your clients and grow your business.
The goal being to stop begging for appointments on Social Media and start enjoying clients reaching out to You!
If this sounds like You and you want to have clients seeking you out, let’s look at my 3 Favorite Client Attracting Online Platforms!
- Google+ , If you have a gmail account you’re already one step closer to using it to post to your Google + profile and start showing up better in Google searches. Google loves to show it’s own products…Use That! ** The key here is this: Set that email up with your Business name in the profile. **Update all your business information correctly and completely ** Upload pictures of your eyelash extension work **Download the Google+ app on to your phone, for easy daily posting and updating
**Aim for posting something to your profile at least once a day
- Blogging. If you do not have a blog yet, getting one is super easy. And if you have one and simply don’t utilize it, adding a post to it every couple of weeks will help increase your lash extension search rankings. I use WordPress.org because I have my own domain name(example: www.lashbusinesssuccess.com) and I’ve purchased domain hosting. Basically hosting is where all of my blog, website, files and images ‘live’ on the web. If you’re not ready to step into domain hosting(it’s very cheap at less than $20 a year), you can use WordPress.com or Blogger. Blogging gives the search engines another nugget of information to find you and push you higher up in search listings.
- Website. If you’ve read anything I’ve posted about being found on Google, you know that above anything else you NEED a website…and not just any website. But one that actually works for you while you serve clients. Your website should have SEO(Search Engine Optimization) built into it, and should make it very easy to update on the fly. Even if you take small steps to accomplish these 3 tasks, if you have to choose one to start…THIS IS IT! Your website is what many potential eyelash extension clients will see first as the representation of you and your business. Make it a Fabulous one!
Those are my 3 Top favorite tools to gain new clients for my eyelash and eyebrow business. They’ve become my machine that cranks in new clients week after week. I don’t need to post “Appointments Available” or “Why Haven’t You Scheduled Your Appointment Yet?”
Now clients find me and reach out to me for appointments…which allows me time to focus more on outstanding service and growing my beauty business!