Lash Business Success | Promoting You & Your Eyelash Extension Business

Your business cards, promotional flyers, handouts and just plain ole’ conversation are all ways you’re probably already promoting yourself and your eyelash extension business. But what else can you be doing to help boost your clientele and your calendar?

Here are few ideas to get you rolling:

Lash Business Success1) Active Adult communities: These little gems are service business gold. Not only do ladies here still care about their appearance, they have the income to pay for it! You can even meet with the event coordinator and ask if you can come set up and run live demos once a month about lash extensions, brow extensions and make up. It’s a known fact that Mother Nature isn’t the friendliest as we age…why not help these ladies bring back some beauty pep in their step!

2) Craft Shows: Stay with me for a minute…most times these shows consist of the same ole…same ole…jewelry…direct marketing pills, shakes, and wraps…But what if you show up with a gorgeous table and chat it up about eyelash extensions or brow extensions…maybe even give demonstrations? The ladies here will not be expecting to see you there…Win! I’m actually planning on hitting up a few of these this season. I participated in a raffle giveaway at one of the elementary schools just last week, and the winner already booked her appointment and came to see me..She loved her lashes! Win*

Lash Business Success | 2 Ways to Not Get More Lash Clients

If you’re anything like me, when I first became trained in eyelash extensions I was for lack of better words…Broke. Brokety Broke Broke…I had been in Esthetics school for 9 months…not working just absorbing all I could in school. Of course once I graduated from school I was raring to go…∇where’s them clients at?…Δ Ummm…I’ll tell you where…not on my calendar. I needed clients and according to my thinking I needed them Fast. Not sure why I thought this…but I did? So this post is on a couple of ways to not get lash clients…at least they didn’t work for me. But if they do for you…*High Five* & Please share below!

So let me share what I did do that didn’t work so much for me:
1. Advertised in a community flyer **Cost $189** …now to be fair I did this only once and here’s why. My thinking was that this mailer was going out to over 10k homes in my immediate community. Even with a poor return of .5% that would have been something right…Nope…I got ZERO bites. Zilch…Nada. Now I’m not a professional marketer, I’m just sharing my experience…but I do know a professional marketer would say: “Well…you have to be seen or touch a potential client up to 7 times to expect a bite…Um…I call Bull Crap…Mr. Professional Marketer. At any given moment potential clients are looking for a good deal for beauty. This is why I’m a SEO Samurai…because clients find me after one search…and then they Call Me!

2. Random ‘Just Launched’ Directory Listings ***Cost $99*** This one is a tad embarrassing. Random ‘specialist’ calls eager Esthetician on the phone. THEM: “Oh hey there, we just visited your website and it’s really good. How would you like to market to every neighborhood in your community?” ME: “Really…well I built it myself…that sounds really cool. Let’s cut to the numbers…How Much?” THEM: Well as a promotional intro price it’s just $99/year with auto renewals until you cancel” ME: “That seems reasonable…sign me up!” So I’m thinking wow everything else I’ve looked into costs thousands per year…this seems like a good idea…I mean all the communities…Yes Please! —> 2 weeks later…no email from them…no follow up….no nothing…I actually forgot and then looked at my bank statement…hmmm wonder what happened with that. I call the number…and I hear: Bing Bing Bong…the number you’re trying to reach has been disconnected…blah blah blah… SERIOUSLY?! uuugh…I had been took. Luckily my bank card people are Ninjas’ and was able to get my $99 back! Phew…so yeah not a good idea. ***Now if you have a reputable community directory…by all means go for it, just might work for you. And share your return with us!** 

So what have you done that was a fail? Or just simply didn’t work? Share them below!

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Lash Business Success | Putting a Stop to No Shows/No Calls

As a Lash Artist just starting out I was full of drive and fire…(still am actually) and when I would get those calls for new appointments and immediately get super excited! “Oh wow…a new client, a new opportunity to serve someone…a new opportunity to show them what I can do, a possibility to reach their friends and family…”

I arrive at my Lash room 30 minutes early to prep and get in the zone, set up, get excited…then calm down…5

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appointment reminder

minutes before they’re set to arrive…in my excitement I would post to social media and ‘check in’ to show that I’m a working Esthetician and newly minted Lash Artist. Then I look at my phone..and realize it’s been 15 minutes…and my client…is a ‘No Show, No Call’ —Devastated…defeated and mostly embarrassed…

Does this story sound familiar? Here are a few quick tips to make sure you’re not that Lash Artist again!

1) Automate your reminders

–This I didn’t start doing till late to my game…but it’s been a game changer now. Our clients are busy…just as we are. And while some clients truly do just forget, some simply have too much going on and are horrible at juggling it all. You know those clients…they arrive all disheveled and out of sorts. Most times a gentle friendly reminder is a welcome nudge.

2) Require a credit card number 

–Again I just started doing this in the last year. Originally I felt awkward and uncomfortable requesting it. But honestly you get to a point in your Lash business where your success is important and should be respected. So I began requesting a credit card number to hold/secure new client appointments.


*UPDATE OCTOBER 2016* I now use Acuity Scheduling for all of my online appointment bookings! When I tell you that it’s been a game changer…IT’S BEEN A GAME CHANGER! no more back and forth trying to nail down appointments…and spending hours on my phone texting and emailing! Now appointments just show up on my calendar…with deposits all taken care of. Now my lash extension clients are required to put a $50 deposit down to schedule with me. I do still have maybe 5% of my regular clients that just re book during their appointment. And that’s cool…because I do it right then and there. But if you find you’re struggling with No Shows…and last minute reschedules…Online Booking will change your Lash Life!

Lash On!

Rickina, The Lash

***Welcome to The Lash CEO | Blog***

The idea behind The Lash CEO is to share visibility strategies to help you grow the Lash Business of your dreams. But getting to the business of your dreams part is a challenge when you’re new to the industry and no one knows you exist. No business! My mission is to change that and help you attract lash extension clients to you, so you won’t have to resort to the ‘cycle of appointment begging’ You’ve seen it or maybe even been guilty of it… “Book With ME” “Come Book Your Appointment, I’m available” This probably does more harm than good. But ou can break this sabatoging cycle, with smart social media, visibility strategies and SEO know how!

My mission is to help as many Lash Artists as I can achieve the goals they set for themselves for their eyelash extensions business with action-focused visibility tips and ideas based on what has worked for me.


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So what does that really mean? It means you won’t find pages and pages of theory…but actual tools and techniques that I’m using to grow the Lash Business of My Dreams! If I tell you about it…I’ve done it or am doing it! Each

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post will contain 1-3 easy to read action tips that you can use to put your Lash Business on track. If I can help you I will…If I can’t I’ll find someone who can.

I absolutely love this industry and during my time growing I’ve had my fair share of ups and downs…but each step has brought me to here and I’m so very blessed to have the opportunity to connect with you and get to know more about your struggles, your wins and your goals! So please feel free to ask me questions. I read all of them and try to answer them as I can!

Thank you for being here!
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