5 Ways Happy Lash Reviews Attract More Happy Clients | The Lash CEO

Reviews have started to take center stage when it comes to business and how a potential clients views you and your services or products. If you’re just getting started, or have been in business for a few years, it’s time to focus on what really helps bring new clients to you. Here’s a hint: It doesn’t involve spamming your social media feeds with “Appointment Hype”. You know what I’m talking about…those posts you see that say something like: “Why haven’t you booked your appointment yet?” Or…Appointments Available… Blek….

Just writing them makes my stomach flip into knots…If you haven’t heard me say it already…those type of posts do the exact opposite of what you’re going for. Instead of attracting clients…you’re actually repelling them! Say What?

Yup…blasting your social media with these type of posts…do NOTHING for your professional brand…wait…I take that back…they do something…and it’s called making your business look desperate! STOP DOING THIS…

No new clients wants to book with a business who looks desperate for clients…shhhh….even if you are. And trust me I get it especially if you’re hungry and new to the game! We’re all there at some point…but letting those clients Know this…is a No No!!

But here’s something you can do…that doesn’t require begging or desperation posts. You can encourage and reward

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Lash & Brow Review

happy client reviews for your lash and or brow services. Even if you’re new…and you’re still working on your portfolio…you can encourage those first few friends and family to leave you a glowing review. Sharing their experience with you, and letting the world know that you’re amazing…or you know how to treat a client…or that you space is immaculate! Every positive glowing review is a boost to your lash extensions business…and should be treated as GOLD…simply because…Well it is!

Leaving are the days of thousands of ‘Likes’ or ‘Hearts’ for popularity…clients that want to spend money with you, may glance at that…but what they REALLY want to see is real first hand accounts of people who decided to trust you, and then loved you and your services! They want to know that if they choose you…they won’t be disappointed. And how can they know this…by reading reviews. And this act of reviews is gaining traction…and as a lash or brow business owner it’s your responsibility to take note!

So I’ve put together a quick little list of 5 Ways Happy Client Reviews…Bring more Happy Clients!

  1. Glowing reviews have a nice way of taking up more prime first page Google results! —> VISIBILITY WIN!
  2. They can help you in Visibility if your website, or blogging efforts are taking longer than expected. 
  3. They help with word of mouth referrals too…because face it…even referrals still check you out. And if their friend…and 10 strangers say you’re amazing…Now they’re ready to book!
  4. Seeing review sites display your business…pre-sells potential clients, so they come ready to trust you!
  5. You can also use the words clients use in their review to create a review/testimonial page. Because that page may just start showing up in search results too, if someone searches for Lash Extensions Reviews!

So what’s the take away? The take away is…stop pushing for Likes and Hearts…and start pushing for Reviews and Testimonials…they’re worth Wayy More for your business!

Looking for more free education and courses to get you and your business onto the path of success? Check out my website

created exclusively to help you do just that!

The Lash CEO | 5 Tips to Jumpstart Your Eyelash Extensions Business

It does you and your business no good to start at bottom barrel prices for your full lash sets and fill ins. Lash Extensions is a luxury service…not everyone will be a good fit financially or lifestyle wise for the service. That’s ok! Hammer down your full set prices and fill ins before you begin offering your services to the public. Remember your pricing is right in line with your goals and what your lifestyle desing ultimately is or what you want it to look like. Understand, and Timeline your goals out!

2. Draw and Map our your Lifestyle Goals.
How much do you want to bring in a month? In a week and in a day? How many clients do you want to see in any given day? How many days a week do you want to see clients? What hours? What services do you want to have in that day? How much time do you need between clients? Will you take breaks? Knowing the answers to these questions help you craft your ideal business, and design your lifestyle. It’s important to at least have an outline of this before you begin, because when you begin to have clients you need this information. Without knowing it, you’ll find yourself with clients requesting Sunday evening, or Saturdays at 7pm…or clients looking to book last minute appointments every time they book. If you have your goals mapped out before hand, you’ll know that those things may not work for you or your business. Know this ahead of time and save yourself the anxiety.

3. Make your materials Pop!
Although when starting out, budgets may be tight but if you have even $100 to put towards gorgeous business cards, or

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The Lash CEO | Based in Virginia Beach, VA

gift cards do it. I created clear $20 gift cards for clients, and they’re a huge hit…people love them and they’re less likely to throw them away! *Win* Hire a Fiverr.com freelancer to design a beautiful logo, or business card for your business. You’ll be amazed at some of the work that they can turn out for you. Plus standout materials will make your business look professional and ready to serve your idea clients. If you’re attracting high end clients, your materials need to be high end. If you’re attracting middle ground clients, you can still produce beautiful materials, but spend a little less. And knock it out with great design.

4. Be patient, be consistent, be committed
Bringing clients to you takes time and patience…it typically doesn’t happen overnight. But does happen, you have to trust the process and stick with it. Attracting clients doesn’t usually take a big buget and that’s the upside…but it does take time. So in the beginning you have the time…spend it wisely so that you can see the fruits of that labor later.

5. Keep pushing your efforts before you NEED clients.
I know this sounds crazy, but when you’re first starting out, you think… I need clients, I need business. But what you really need is your foundation laid, your plan set, and your goals nailed down.
When you’ve already launched your business and you don’t have these principles set…you’re running into your business blind, and setting yourself up for frustration and a rocky road. Do these things first…it matters. Do it before you’re trying to get clients.

The Lash CEO | Why You Should Blog to Attract More Lash Extensions Clients

It used to be that you could learn a new skill or trade, print a few business cards throw up a Facebook page and you’d be in business. Driving new clients to your treatment room. But if you’re new to the lash industry, or new to launching a business in today’s digital market you probably found out the hard way that this now rarely leads to a steady flow of clients. Instead it’s a steady flow of frustration and time wasted.

So how do we properly attract new lash clients to our budding business without flooding up our social media streams with “Appointments Available” or “Why Haven’t You Booked Your Appointment Yet?” or worse dropping our prices so low clients question our legitimacy?

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Lash Extensions Up Close

Fortunately, for us today there are wonderful tools and resources available that do not require big budgets, but can drive clients to you without losing some Facebook friends along the way. A hard-working website rooted in a foundation of simplicity, beauty and Search Engine Optimization is your start. And when properly designed and built will begin the arduous task of bringing clients to you 24/7…and it never asks for breaks or a day off!

Your next stop is Blogging. You’ve probably heard of others blogging but maybe thought this isn’t for you and your business. But I’m happy to share that it is completely for you and will do beautiful magic in attracting clients to your lash business.

Let me explain why. When you begin to educate your potential audience and clients you begin to position yourself as an authority on the subject. In our case lash extensions. Blogging allows you to answer questions about the service, share expert insider knowledge, educate them on retention best practices etc. So this side of blogging creates a platform for educating and for building trust in your services. This step is crucial because, today’s clients are well informed and do their research before even deciding to call you. If they see that you inform and educate they’ll feel more secure and comfortable giving their business to you.

Blogging also has another win to it, when it comes to attracting more lash clients. It’s a high visibility platform in the eyes of search engines. Mainly Google, since this is the choice of most online users. When you blog you’re creating another platform of visibility for you and your lash business. And because it’s a numbers game as to how you can get the attention of clients, you want to out number your competition when possible. Consistent blogging, will not only solidify your spot as a trusted beauty professional, it also helps you gain more exposure in search results, which equals more clients choosing you for their lash extension needs! Win, Win!

7 Days to More Clients & More Visibility | The Lash CEO

Being the boss can seem quite overwhelming…I mean with all the ‘behind the scenes’ stuff that has to be done to keep your lash extensions business running smoothly. It can be a struggle. But here’s the thing…having a system and support in place to help you navigate these crazy CEO waters can make it all seem totally doable!

Hello pretty Lash CEO, my name is Rickina and I’d love to be your cheerleader and lash coach on this journey so that you can unlock the potential your lash business truly has.

Having more lash clients, all comes down to how visible you are when they need you. Do you show up in Google? Do you get referrals from happy clients? Are you educating potential clients with lash extension knowledge and trends? Are you keeping your social media platforms fresh with beautiful lash images and content? Is your website working hard for you

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7 Day Lash Business BoostCamp

every day bringing you newly qualified clients every day?

Because when all of this comes together a beautiful thing can happen. You’ll start to book more and more clients, and you’ll start to see your calendar filling up weeks in advance. Or depending on what YOUR goals are, you’ll start to inch closer and closer to them.

How do I know? Because I’ve seen it happen in my own business…and I’m confident it can happen in yours too. BUT…it won’t be easy, and it will take your hustle, and dedication to your business to make it work. Luckily for you, I’m right here with you growing my business and showing you how to grow yours too!

My mission is to share with you as much free information as I can to help your business grow. And if you still need further guidance, The Lash CEO University is available when you’re ready! The goal being to help as many lash stylists as possible, to elevate our industry and create thousands of successful entrepreneurs. And this isn’t only about money success…it’s about time success, and freedom success, and family success. Because success is nothing if you spend every waking moment working in it!

The next free course I have is the 7 Day Lash Business BoostCamp! Where we’ll spend a quick 7 days hammering down tips you can use that day to start gaining more visibility and more income in your lash business.

Yes this will push you beyond your comfort zone, but the rewards are so so worth it! Not to mention…how can we expect change…if we don’t change???

If you’re ready to join us on this 7 day Business BoostCamp…CLICK HERE to register!

How to Wow Your Lash Extension Clients | The Lash CEO

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Wowing and attracting new lash clients can be done in quite a few different ways. But it really depends on what your goals are for your lash extensions business. I know…I know…there I go again talking about lash goals. Well it’s true and I gotta tell you that every effort that you do, has to have an end goal…or end result you’re looking for. Whether it be more inquiries, more email sign ups, attendance to an event, or ultimately appointments, you need a goal before you can WOW.

So for Part 1 on how to WOW your Lash Extension Clients we’ll talk about how to WOW clients with value added services.

If you’re offering full lash extension sets, if you’re not already including a Lash AfterCare kit, you should be.
A Lash aftercare kit can include:
1. lash shampoo
2. lash mascara spoolie wands
3. aftercare instructions
4. book again incentives
5. a sweet treat
6. business cards
7. incentives or marketing materials to introduce other local businesses

A thoughtfully designed and created aftercare kit, not only adds value to your service your client now feels more invested in her investment. This also gives you the opportunity to charge a little more for your full sets because now you’re adding more value to your services!

Now more and more lash artists are including aftercare kits, because it simply makes sense to do so for your clients. But you can get creative with your kit and include a cute gift like hand sanitizer, lip balms, or hand creams. Or even include samples from a local artisan…even more co-oping power to help another business grow their business too.

Give your lash clients an experience that they will want to tell their girlfriends about. WOW them, with personable service, kindness and professionalism. You’d be surprised as to how many lash stylists are simply missing the mark here. Be genuine and love your business…and your lash extension clientele will grow too!

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Why You May Have Lash Website Low Visibility | The Lash CEO

There are so so many tiers in the quest to stay and show up on the first page of Google for your lash extension website. But if you’re busy working your lash business it can be nearly impossible to keep track and understand how it works and what you can do about it. Lucky for you…I totally dig this stuff and when I hear of new Googleese I share and explain it how I can.

So here’s the thing. Google is really really good at delivering relevant content to its’ visitors. I mean it’s what is the foundation of their company right? So they’re constantly updating how this core function works and how to deliver the best possible experience for potential lash clients. Well not just lash clients…but everyone. So the concept of how it analyzes websites and decides whether or not that piece of virtual real estate makes it, is a very complicated one. One that I can’t even fully understand…but what I do know I implement on my websites as much as possible.

The concept I’ll share here is the concept of ‘content above the fold’. What this means simply is the information a user sees when they look at a search page, or your website before they have to scroll. What we need to take from this concept is that we should try as much as possible to have relevant content above this virtual fold. Whether that be showing up in the first place map listing on a search, or delivering great tagged images and brief relevant information on your website, before anyone has to scroll.

Below is an above the fold screenshot from 9/16/16 of the keyword search: “Lashes Va Beach” Proudly my Lashes & a Wink ranks #1 for this particular keyword *win*

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This is what potential clients see before they even scroll down any further. In many cases they call me looking for more information or to schedule an appointment. This is key to keeping my calendar full and booked. My online platforms ie: website, blog, google+, pinterest, youtube…all work to bring me new clients every single week. When you’re visibility is high…your client attraction is high as well.

Google likes to see relevant, fresh content and it prefers to see this on your website, again above this virtual fold. So take a moment to go to your website from your desktop and from your phone. What shows up before you have to scroll? If you’re not showing a relevant first time client deal, or an image with relevant keywords you’re targeting…change it! Google penalizes websites that offer a bunch of fluff instead of value. And we all have to play nice with Google…or our businesses can suffer.

So hopefully that is helpful, I know sometimes all of this marketing, SEO and content stuff can be overwhelming. My advice, take tiny nuggets and work on it daily. Whether that be committing to posting one new Google+ post for 30 days, or posting a new blog post weekly for a month…just commit to something. Otherwise you’ll keep wondering…Why Am I Not Being Seen?

If you’re looking for more free truths on how to attract more clients for your eyelash extensions business, head over to TheLashCEO.com tons of FREE resources wait for you!

Lash UP!

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My Lash Connection | Bringing Lash Extension Stylists’ New Clients

Does this sound familiar? You’re a new lash stylist and eager to get some clients on your calendar…you post on facebook and ask friends to help you out with ‘Likes’. You post some pretty pics on Instagram and wait for the phone to ring. Or for emails with potential clients looking for an appointment. Only to hear virtual ‘crickets’….instead?

It’s an all too familiar scenario, and unfortunately your lash extension training probably didn’t do much in the way of showing you how to truly attract new clients or how to navigate your online visibility. It takes strategy, the proper tools and knowledge to get there. But that’s a lot to handle in the beginning especially if you’re new to the industry and all you wanna do is Lash.

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My Lash Connection.com

I’ve been dancing around this issue for almost 2 years now. How can I help Lash Extension Artists overcome this hurdle…how could I make it easier to get clients, without the fuss and large learning curve that not all stylists can tackle in the beginning? Enter my newest project…My Lash Connection!

Ideally, it brings you the opportunity to be in front of more new clients week after week, with little to no effort. Actually bringing the clients to You exactly when a clients is searching. All you have to do is put the best professional presence forward in your social profiles and website and the client then chooses the best fit for them.

It’s a huge undertaking though…because essentially the service has to begin showing up in online searches when clients are searching for “Lash Extensions + (Insert City)” this is the monumental hurdle that the service has to overcome, and will take an enormous budget to run and maintain.

So here’s the skinny on how I’m looking to accomplish this:

  1. In order to gauge the amount of demand that is present for this type of service, I’ll be opening up My Lash Connection submissions for Free. So Join Today!
  2. MLC is live, and ready to take your submissions.
  3. Once the total US submissions reach 200, the launch will move forward and the platform will switch to a paid member based service at $10/month. Those first 200 stylists will enjoy a trial period for 60 days. After which they may choose if MLC is a good fit for them or not. 

I’m super excited to present this opportunity to you, because not only will I get the opportunity to help more stylists gain more clients…this helps more of You focus more on lashing and taking care of your current clients and giving them the best possible experience with you.

Find more details on the site: www.MyLashConnection.com


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The Lash CEO | Why You Need to be Scarce to Grow Your Eyelash Extension Business


You might be reading this right now thinking…”Wait…how can I grow if I’m less available?” I know it sounds crazy that if you want your lash extension business or brow business to flourish you need to be scarce. Just typing it, it sounds…weird. But I gotta tell you that this very concept is just another reason why I’ve grow by quadruple in the last 12 months. Lately I’ve been putting strategies, systems and tools in place so that YOU the growing lash and or brow stylist can grow too. Not with gimmicks, or tricks, but with honest to goodness elements of growth that work. No matter where you call home, or where you’re doing business.

Now before I get into it further I want to start by saying that being scarce, also means that you have to be good. I mean you have to know what you’re doing and be very good at your craft. This can work if you’re just starting out, but just know that you have to constantly be upping your lash and brow game, and getting better. This requires passion for the industry and for serving your clients. If you’re in this only to make money, this may not be the path for you. I won’t hold that against you if you bounce out right now. But if you’re still here then let’s get to it.

Most of you success will be due to your skills and how people jive with your vibe and just you being you. But a lot of success is mental and if you would have asked me 12 months ago if that eyelash extension business, lash business success, brow microblading business, brow businessmattered I may have gave you an uneducated response of “No”. Silly me right!? The mental portion of success is HUGE and you would be wise to take notice that it DOES matter. It didn’t really start to occur to me until I began to notice how my calendar began to get ‘tight’. I didn’t notice it right away…it just kind of snuck up on me. Let me explain. I have a very active family, I have 3 little ones ages 11, 8, and 2. My husband is active duty Navy and we also have 2 furry children, our house can be a crazy farm at times(that’s putting it nicely). So when I began my journey of “I’m Going to Grow This Thing” (my business) I knew that I didn’t want to be in my treatment room for more than 7 hours a day… ideally less than 6 if I could help it. And I also knew that I didn’t want to
work 5 days a week every week, and I didn’t want to do many weekends, or evenings. CRAZY right? Well not exactly, I needed that time to focus on my family and be available when necessary.

So this was my ‘success’ factor. If I could swing a schedule like that while still making at least $3000 a month, I was happy and this was my ‘Success’. I didn’t know it then, but I was setting my business up for success in the long run too. What I was essentially doing was setting my schedule up for Scarcity. If clients want to book with me, they have to find the time in their schedule…not me bending backwards to accommodate them…schedule wise anyway. While they’re in my room it’s a slightly different story. But becoming scarce when you’re good at what you do, works to your advantage. It creates a mentality that if you want to get in to see me…you need to plan for it. You can rarely call me on the same day and get in…Actually you never can. My schedule will  not allow that. This creates a type of client that I don’t favor and it also opens you up for always getting those last minute types. Now let me say…if you’re ok with that type of client by all means schedule them. But for me it’s not…and it’s been good for me and my goals.

An example was last week a new client emailed and wanted to schedule. She had obviously looked at my online schedule and saw that I’m booked till September. She thought that emailing me and giving me the ‘I’m busy’ line and if she could get in sooner bit that I would magically open my schedule for her. When I graciously let her know that my schedule books up quickly and that I in fact didn’t have any availability till September. This was her response…

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See what I mean? When you stick to your goal guns and let people know that you have your schedule and it is what it is…it usually works in your favor. You may in fact lose a few clients, but you know what they were probably not the best fit anyway. If you have any doubts, see what happens slowly as you start to let clients that push your goals around. It will hit you one day that…uughhh here is so and so again…they always try to book last minute or never pre book or always try to get me to ‘squeeze’ them in. I don’t know about you , but this type of clients stresses me out. And this is my business where I dictate as much of my happiness as I can. I no longer let clients like that in my circle.

And because I’ve stuck to my goals and my schedule I’m booked weeks out, and I’m hitting and exceeding my income goals month after month. And I’m here to show you what has worked/working for me so that you too can implement them in your business. I don’t just give you theory…I share with you real proof of what I’m sharing so you know that I’m honest and truly want to see you succeed and grow too!

If you’re not getting the clients you need to see your business grow…head over to my resource site for budding and growing Lash CEO’s, and let’s grow our businesses together!

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Lash Business Success | FREE Website Webinar

If you’ve been here for more than a week or so you know that I’m a huge-o fan of having a client attracting website as the foundation to your Lash and or Brow Business Success. But the more I dig and connect with many of you, what I’m hearing is that this task in and by itself is a bit of a challenging task. And rightfully so with hundreds of website builder platforms all claiming to the be the best, the easiest, the cheapest…which one could you possibly know without a shadow of a doubt to choose? The answer is…you guess…you browse through a few and you then pick based on price…or how pretty the demos are…or just pure luck.

Listen…there’s a better way…I’d love to show you…and I’m going to do it for free! I have a platform that I’m an uber fan of and the list of reasons are HUGE! Not only can I build a beautifully productive website in just a few days…it then begins to make its’ debut in search engines relatively quickly and now I’m in business to start pointing all of my online platforms and resources to it.

But when I was fresh to business and just starting out, I picked poorly more times than I could count. In most cases I didn’t have $20-35 a month that I felt I could spare on a website that I would ‘hope’ would bring me more business. Not to mention I didn’t want some cookie cutter boxed design site that every other artist had…I wanted something that reflected me and my business. And

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How To Build a Beautiful Lash and Brow Website

then when I did choose, I was stuck in paralysis mode for weeks on end trying to figure out how to make it look pleasing and convey the message I wanted visitors to get. It was a frustrating and tedious process that I’m going to save you from!

After my decade plus experience with online marketing, building and maintaining websites and making my way through countless platforms I can now pass on what I’ve learned that has helped my business explode with growth in the past 12 months. And while there is much more to the equation than a fantastical website…it is THE foundation that without it…you will see luke warm results at best. But why settle for luke warm…when you can have a sizzling hot lash extension business?!

If you’d like to finally discover what platform I love for all of my web building needs, that allows me to attract new clients day after day you should join me on July 29th for my FREE 5 Days to A Beautiful Client Attracting Website Webinar…phew that’s a mouthful. But this is exactly what you’ll learn when you join me  on the 29th!

You’ll Discover:


  • Why a Website is so important to the Success of Your Lash & Brow Business

  • How you can turn out a beautifully designed website in just 5 days.  (eh hem…hustle not included :-))

  • The 5 Elements of a hard-working website

  • How to construct your Homepage so clients Want to share their email with You!

  • The 5 pages and features you must have on your website.

  • Learn what my favorite website building platform is and why.

  • Understand why a good SEO foundation can make or break a hard working website.

  • A preview of my Website University for when you are ready to build your own hard working website quickly and easily. 

  • Time at the end for Questions & Answers

If you’d like to join me! Sign up by clicking the link below or the image above! I’d love to have you!


Lash Business Success | The Lash CEO Success Series

It’s the middle of 2016 and it’s right about now that I’m taking inventory on where I’m at for my mid year goals…am I on track or am I slacking? Well I did have a slacker moment for about a month…let’s not hide that! We moved into our new home May 24…and we had been prepping and planning it since last summer (read I was secretly in cohoots with myself to make it happen 🙂 eh hem.. anyway. May was a slow month…because I made it that way, but moving is exhausting all by itself. Toss in 3 busy bodies, 2 dogs, busy business and busy husband…and it’s a recipe for pure exhaustion. To say my brain wasn’t functioning was putting it mildly…I’m not even sure HOW I even saw clients in the month of May!  But anywaaay…I’m back now…thank Goodness and it’s time to motivate and kick procrastinate out the door…Bye Feli—- I won’t! 🙂

So as I started to take inventory on how I’m doing for 2016, it became clear that something has shifted for me and my business since last year…that shift was an additional $5k a month!!! Wait…what? For me this is HUGE! But you wanna know what my next thought was? hey…I should totally take inventory on HOW I did that…and share it! I bet there are other lash extension and brow stylists that might find that useful! So that’s what I did…and below you can get an idea on how I did it.

I’ll tell you there’s not magic to it…it’s about committing to your goals and grinding that hustle as it should be. So if you’re curious watch my video by clicking the image and then tell me what you think! I’d love to hear your feedback!

If you’re interested in learning more on how I’ve done this, head over to the Lash CEO Success Series, this is the course you don’t wanna miss if growth is on your ‘Must Do’ List!

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How I Quadrupled my Lash & Brow Business in 12 months!