***Welcome to The Lash CEO | Blog***

The idea behind The Lash CEO is to share visibility strategies to help you grow the Lash Business of your dreams. But getting to the business of your dreams part is a challenge when you’re new to the industry and no one knows you exist. No clients..no business! My mission is to change that and help you attract lash extension clients to you, so you won’t have to resort to the ‘cycle of appointment begging’ You’ve seen it or maybe even been guilty of it… “Book With ME” “Come Book Your Appointment, I’m available” This probably does more harm than good. But ou can break this sabatoging cycle, with smart social media, visibility strategies and SEO know how!

My mission is to help as many Lash Artists as I can achieve the goals they set for themselves for their eyelash extensions business with action-focused visibility tips and ideas based on what has worked for me.

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So what does that really mean? It means you won’t find pages and pages of theory…but actual tools and techniques that I’m using to grow the Lash Business of My Dreams! If I tell you about it…I’ve done it or am doing it! Each

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Lash Life tee

post will contain 1-3 easy to read action tips that you can use to put your Lash Business on track. If I can help you I will…If I can’t I’ll find someone who can.

I absolutely love this industry and during my time growing I’ve had my fair share of ups and downs…but each step has brought me to here and I’m so very blessed to have the opportunity to connect with you and get to know more about your struggles, your wins and your goals! So please feel free to ask me questions. I read all of them and try to answer them as I can!

Thank you for being here!
Graciously,
 lash business success

5 Ways Happy Lash Reviews Attract More Happy Clients | The Lash CEO

Reviews have started to take center stage when it comes to business and how a potential clients views you and your services or products. If you’re just getting started, or have been in business for a few years, it’s time to focus on what really helps bring new clients to you. Here’s a hint: It doesn’t involve spamming your social media feeds with “Appointment Hype”. You know what I’m talking about…those posts you see that say something like: “Why haven’t you booked your appointment yet?” Or…Appointments Available… Blek….

Just writing them makes my stomach flip into knots…If you haven’t heard me say it already…those type of posts do the exact opposite of what you’re going for. Instead of attracting clients…you’re actually repelling them! Say What?

Yup…blasting your social media with these type of posts…do NOTHING for your professional brand…wait…I take that back…they do something…and it’s called making your business look desperate! STOP DOING THIS…

No new clients wants to book with a business who looks desperate for clients…shhhh….even if you are. And trust me I get it especially if you’re hungry and new to the game! We’re all there at some point…but letting those clients Know this…is a No No!!

But here’s something you can do…that doesn’t require begging or desperation posts. You can encourage and reward

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Lash & Brow Review

happy client reviews for your lash and or brow services. Even if you’re new…and you’re still working on your portfolio…you can encourage those first few friends and family to leave you a glowing review. Sharing their experience with you, and letting the world know that you’re amazing…or you know how to treat a client…or that you space is immaculate! Every positive glowing review is a boost to your lash extensions business…and should be treated as GOLD…simply because…Well it is!

Leaving are the days of thousands of ‘Likes’ or ‘Hearts’ for popularity…clients that want to spend money with you, may glance at that…but what they REALLY want to see is real first hand accounts of people who decided to trust you, and then loved you and your services! They want to know that if they choose you…they won’t be disappointed. And how can they know this…by reading reviews. And this act of reviews is gaining traction…and as a lash or brow business owner it’s your responsibility to take note!

So I’ve put together a quick little list of 5 Ways Happy Client Reviews…Bring more Happy Clients!

  1. Glowing reviews have a nice way of taking up more prime first page Google results! —> VISIBILITY WIN!
  2. They can help you in Visibility if your website, or blogging efforts are taking longer than expected. 
  3. They help with word of mouth referrals too…because face it…even referrals still check you out. And if their friend…and 10 strangers say you’re amazing…Now they’re ready to book!
  4. Seeing review sites display your business…pre-sells potential clients, so they come ready to trust you!
  5. You can also use the words clients use in their review to create a review/testimonial page. Because that page may just start showing up in search results too, if someone searches for Lash Extensions Reviews!

So what’s the take away? The take away is…stop pushing for Likes and Hearts…and start pushing for Reviews and Testimonials…they’re worth Wayy More for your business!

Looking for more free education and courses to get you and your business onto the path of success? Check out my website

created exclusively to help you do just that!

The Lash CEO | 5 Tips to Jumpstart Your Eyelash Extensions Business

It does you and your business no good to start at bottom barrel prices for your full lash sets and fill ins. Lash Extensions is a luxury service…not everyone will be a good fit financially or lifestyle wise for the service. That’s ok! Hammer down your full set prices and fill ins before you begin offering your services to the public. Remember your pricing is right in line with your goals and what your lifestyle desing ultimately is or what you want it to look like. Understand, and Timeline your goals out!

2. Draw and Map our your Lifestyle Goals.
How much do you want to bring in a month? In a week and in a day? How many clients do you want to see in any given day? How many days a week do you want to see clients? What hours? What services do you want to have in that day? How much time do you need between clients? Will you take breaks? Knowing the answers to these questions help you craft your ideal business, and design your lifestyle. It’s important to at least have an outline of this before you begin, because when you begin to have clients you need this information. Without knowing it, you’ll find yourself with clients requesting Sunday evening, or Saturdays at 7pm…or clients looking to book last minute appointments every time they book. If you have your goals mapped out before hand, you’ll know that those things may not work for you or your business. Know this ahead of time and save yourself the anxiety.

3. Make your materials Pop!
Although when starting out, budgets may be tight but if you have even $100 to put towards gorgeous business cards, or

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The Lash CEO | Based in Virginia Beach, VA

gift cards do it. I created clear $20 gift cards for clients, and they’re a huge hit…people love them and they’re less likely to throw them away! *Win* Hire a Fiverr.com freelancer to design a beautiful logo, or business card for your business. You’ll be amazed at some of the work that they can turn out for you. Plus standout materials will make your business look professional and ready to serve your idea clients. If you’re attracting high end clients, your materials need to be high end. If you’re attracting middle ground clients, you can still produce beautiful materials, but spend a little less. And knock it out with great design.

4. Be patient, be consistent, be committed
Bringing clients to you takes time and patience…it typically doesn’t happen overnight. But does happen, you have to trust the process and stick with it. Attracting clients doesn’t usually take a big buget and that’s the upside…but it does take time. So in the beginning you have the time…spend it wisely so that you can see the fruits of that labor later.

5. Keep pushing your efforts before you NEED clients.
I know this sounds crazy, but when you’re first starting out, you think… I need clients, I need business. But what you really need is your foundation laid, your plan set, and your goals nailed down.
When you’ve already launched your business and you don’t have these principles set…you’re running into your business blind, and setting yourself up for frustration and a rocky road. Do these things first…it matters. Do it before you’re trying to get clients.

The Lash CEO | Why You Should Blog to Attract More Lash Extensions Clients

It used to be that you could learn a new skill or trade, print a few business cards throw up a Facebook page and you’d be in business. Driving new clients to your treatment room. But if you’re new to the lash industry, or new to launching a business in today’s digital market you probably found out the hard way that this now rarely leads to a steady flow of clients. Instead it’s a steady flow of frustration and time wasted.

So how do we properly attract new lash clients to our budding business without flooding up our social media streams with “Appointments Available” or “Why Haven’t You Booked Your Appointment Yet?” or worse dropping our prices so low clients question our legitimacy?

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Lash Extensions Up Close

Fortunately, for us today there are wonderful tools and resources available that do not require big budgets, but can drive clients to you without losing some Facebook friends along the way. A hard-working website rooted in a foundation of simplicity, beauty and Search Engine Optimization is your start. And when properly designed and built will begin the arduous task of bringing clients to you 24/7…and it never asks for breaks or a day off!

Your next stop is Blogging. You’ve probably heard of others blogging but maybe thought this isn’t for you and your business. But I’m happy to share that it is completely for you and will do beautiful magic in attracting clients to your lash business.

Let me explain why. When you begin to educate your potential audience and clients you begin to position yourself as an authority on the subject. In our case lash extensions. Blogging allows you to answer questions about the service, share expert insider knowledge, educate them on retention best practices etc. So this side of blogging creates a platform for educating and for building trust in your services. This step is crucial because, today’s clients are well informed and do their research before even deciding to call you. If they see that you inform and educate they’ll feel more secure and comfortable giving their business to you.

Blogging also has another win to it, when it comes to attracting more lash clients. It’s a high visibility platform in the eyes of search engines. Mainly Google, since this is the choice of most online users. When you blog you’re creating another platform of visibility for you and your lash business. And because it’s a numbers game as to how you can get the attention of clients, you want to out number your competition when possible. Consistent blogging, will not only solidify your spot as a trusted beauty professional, it also helps you gain more exposure in search results, which equals more clients choosing you for their lash extension needs! Win, Win!

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Blogging Ideas from Google | The Lash CEO

One of the very best ways to attract new lash extension clients to you is by showing them you know your stuff? How do you do that? By blogging and by sharing good to know information with them. This helps you be seen as an authority in your beauty niche and makes potential clients want to choose you over another. It can also help if you are in a saturated market, because most lash stylists won’t blog.

Or simply are unsure how to get started…lucky for you though you’re here and I can show you some ideas on what to blog about. It doesn’t take much and you can get started right away.
Here’s a video on how you can use Google to give you ideas on what clients are looking for and how you can answer them with blogging.

If you’re in the market to grow your eyelash business, I love helping newly certified lash stylists grow their lash business without begging for appointments and without deeply discounting their services! Visit: www.TheLashCEO.com

 

 

Understanding Google for Your Lash Business | The Lash CEO

If you’re in business you already know how important it is to be found on Google. Because not being found there usually lashes extensions business, eyelash business, success eyelash, lashes and a wink, the lash ceomeans you’re not as busy or booked as you could be. But as lash extension artists this information is generally not taught in lash training, so when you finish up and you have your certificate in hand that’s usually it. I know most training companies have the very best intentions for their budding students, but the truth is not knowing can make or break a new business.

But I don’t want this to be your truth! Especially when it doesn’t have to be. I’m hosting a class just for you! I’m calling it Google Visibility for Lash Artists and if you’ve ever had questions about understanding the part of Google that increases your visibility you’ll want to be here!

Register now for this free Google visibility class!

Lash On! Rickina, The Lash CEO

 

7 Days to More Clients & More Visibility | The Lash CEO

Being the boss can seem quite overwhelming…I mean with all the ‘behind the scenes’ stuff that has to be done to keep your lash extensions business running smoothly. It can be a struggle. But here’s the thing…having a system and support in place to help you navigate these crazy CEO waters can make it all seem totally doable!

Hello pretty Lash CEO, my name is Rickina and I’d love to be your cheerleader and lash coach on this journey so that you can unlock the potential your lash business truly has.

Having more lash clients, all comes down to how visible you are when they need you. Do you show up in Google? Do you get referrals from happy clients? Are you educating potential clients with lash extension knowledge and trends? Are you keeping your social media platforms fresh with beautiful lash images and content? Is your website working hard for you

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7 Day Lash Business BoostCamp

every day bringing you newly qualified clients every day?

Because when all of this comes together a beautiful thing can happen. You’ll start to book more and more clients, and you’ll start to see your calendar filling up weeks in advance. Or depending on what YOUR goals are, you’ll start to inch closer and closer to them.

How do I know? Because I’ve seen it happen in my own business…and I’m confident it can happen in yours too. BUT…it won’t be easy, and it will take your hustle, and dedication to your business to make it work. Luckily for you, I’m right here with you growing my business and showing you how to grow yours too!

My mission is to share with you as much free information as I can to help your business grow. And if you still need further guidance, The Lash CEO University is available when you’re ready! The goal being to help as many lash stylists as possible, to elevate our industry and create thousands of successful entrepreneurs. And this isn’t only about money success…it’s about time success, and freedom success, and family success. Because success is nothing if you spend every waking moment working in it!

The next free course I have is the 7 Day Lash Business BoostCamp! Where we’ll spend a quick 7 days hammering down tips you can use that day to start gaining more visibility and more income in your lash business.

Yes this will push you beyond your comfort zone, but the rewards are so so worth it! Not to mention…how can we expect change…if we don’t change???

If you’re ready to join us on this 7 day Business BoostCamp…CLICK HERE to register!

How to WoW Your Lash Extension Clients Part 2 | The Lash CEO

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Before you deliver a valuable service to lash extension clients…you have to prove that you know what you’re doing and that they can trust you with their face! Especially since so many ‘artists’ are creating a bad rap for our industry. It’s our job to continue to educate and arm our clients with knowledge to make the very best choices and decisions about choosing eyelash extensions.

So Part 2 of How to WoW your Lash Extension clients is to Inform & Educate.

A cool way to get a 1-2 punch with this one is to: Offer a free ebook in exchange for their email address. The key here is that the ebook informs them in some way…to coincidentally bring them back to you and your services. Even if they should take the scenic route with another stylist at first.

You could offer an ebook on: The Top 5 Questions to Ask Your Next Lash Artist or Top 3 Lash Extension Myths Dispelled, or How to Spot a Professional Lash Extension Stylist. Of course everything in the guides just points back to you and your services, but in the meantime you’re still educating and informing the client. People love to learn and understand as much as they can about our industry. Let’s educate them, and make our industry that much stronger and elevate it to the professional level it deserves!

 

If you’d like to connect with me you can find me on Instagram @___Lash____Business___Tips & On YouTube @ The Lash CEO and on Facebook @TheLashCEO and at www.TheLashCEO.com

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How to Wow Your Lash Extension Clients | The Lash CEO

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Wowing and attracting new lash clients can be done in quite a few different ways. But it really depends on what your goals are for your lash extensions business. I know…I know…there I go again talking about lash goals. Well it’s true and I gotta tell you that every effort that you do, has to have an end goal…or end result you’re looking for. Whether it be more inquiries, more email sign ups, attendance to an event, or ultimately appointments, you need a goal before you can WOW.

So for Part 1 on how to WOW your Lash Extension Clients we’ll talk about how to WOW clients with value added services.

If you’re offering full lash extension sets, if you’re not already including a Lash AfterCare kit, you should be.
A Lash aftercare kit can include:
1. lash shampoo
2. lash mascara spoolie wands
3. aftercare instructions
4. book again incentives
5. a sweet treat
6. business cards
7. incentives or marketing materials to introduce other local businesses

A thoughtfully designed and created aftercare kit, not only adds value to your service your client now feels more invested in her investment. This also gives you the opportunity to charge a little more for your full sets because now you’re adding more value to your services!

Now more and more lash artists are including aftercare kits, because it simply makes sense to do so for your clients. But you can get creative with your kit and include a cute gift like hand sanitizer, lip balms, or hand creams. Or even include samples from a local artisan…even more co-oping power to help another business grow their business too.

Give your lash clients an experience that they will want to tell their girlfriends about. WOW them, with personable service, kindness and professionalism. You’d be surprised as to how many lash stylists are simply missing the mark here. Be genuine and love your business…and your lash extension clientele will grow too!

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Why You May Have Lash Website Low Visibility | The Lash CEO

There are so so many tiers in the quest to stay and show up on the first page of Google for your lash extension website. But if you’re busy working your lash business it can be nearly impossible to keep track and understand how it works and what you can do about it. Lucky for you…I totally dig this stuff and when I hear of new Googleese I share and explain it how I can.

So here’s the thing. Google is really really good at delivering relevant content to its’ visitors. I mean it’s what is the foundation of their company right? So they’re constantly updating how this core function works and how to deliver the best possible experience for potential lash clients. Well not just lash clients…but everyone. So the concept of how it analyzes websites and decides whether or not that piece of virtual real estate makes it, is a very complicated one. One that I can’t even fully understand…but what I do know I implement on my websites as much as possible.

The concept I’ll share here is the concept of ‘content above the fold’. What this means simply is the information a user sees when they look at a search page, or your website before they have to scroll. What we need to take from this concept is that we should try as much as possible to have relevant content above this virtual fold. Whether that be showing up in the first place map listing on a search, or delivering great tagged images and brief relevant information on your website, before anyone has to scroll.

Below is an above the fold screenshot from 9/16/16 of the keyword search: “Lashes Va Beach” Proudly my Lashes & a Wink ranks #1 for this particular keyword *win*

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This is what potential clients see before they even scroll down any further. In many cases they call me looking for more information or to schedule an appointment. This is key to keeping my calendar full and booked. My online platforms ie: website, blog, google+, pinterest, youtube…all work to bring me new clients every single week. When you’re visibility is high…your client attraction is high as well.

Google likes to see relevant, fresh content and it prefers to see this on your website, again above this virtual fold. So take a moment to go to your website from your desktop and from your phone. What shows up before you have to scroll? If you’re not showing a relevant first time client deal, or an image with relevant keywords you’re targeting…change it! Google penalizes websites that offer a bunch of fluff instead of value. And we all have to play nice with Google…or our businesses can suffer.

So hopefully that is helpful, I know sometimes all of this marketing, SEO and content stuff can be overwhelming. My advice, take tiny nuggets and work on it daily. Whether that be committing to posting one new Google+ post for 30 days, or posting a new blog post weekly for a month…just commit to something. Otherwise you’ll keep wondering…Why Am I Not Being Seen?

If you’re looking for more free truths on how to attract more clients for your eyelash extensions business, head over to TheLashCEO.com tons of FREE resources wait for you!

Lash UP!

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